Chery Auto's Success Story

Case Code: BSTR377
Case Length: 13 Pages
Period: 2003-2010
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.400
Organization: Chery Auto
Industry: Automobile
Countries: China
Themes: Growth and Expansion Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Chery was founded in 1997 in the city of Wuhu in Anhui province in China as Anhui Chery Automobile Company Limited. The company was started as an automotive project by the local government of Wuhu City....

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